Client: Urban Outfitters
Project: Retail Store Signage in the UK and Europe
Scope of Work: Bespoke External Signage Design, Manufacture, and Installation
Locations: London, Brussels, Berlin, Nuremberg, and Guildford

Overview

Urban Outfitters aimed for a unified and impactful brand presence across UK and European stores, focusing on bespoke signage that aligns with local styles and Urban Outfitters’ identity. The project included design, production, and installation of unique external signs that blend with diverse urban and historical settings, emphasizing sustainability and innovation.

Objectives

• Global Brand Consistency: Maintain Urban Outfitters’ brand identity across different markets while accommodating local styles.
• Environmental Harmony: Use sustainable materials that complement local architecture.
• Innovative Craftsmanship: Employ advanced materials and techniques for durable and visually engaging signage.
• Sustainable Solutions: Incorporate energy-efficient lighting and local materials to reduce environmental impact.

Project Highlights

• Material Innovation: Utilized steel, layered glass, and concrete to craft distinctive signs. Cold cathode neon lighting was chosen for its energy efficiency and longevity.
• Design and Prototyping: Produced multiple design concepts and prototypes, ensuring alignment with Urban Outfitters’ brand and aesthetic needs.
• Quality Control: Managed manufacturing in-house for strict quality oversight, with prototypes adjusted and approved before full production.

Installation and Logistics

• Coordinated Installations: Managed logistics and installation schedules to minimize disruptions, ensuring timely setup across multiple sites.
• On-Site Execution: Handled all installations to control quality, adapting to each site’s unique requirements.

Outcome

The project successfully delivered bespoke signage that enhanced Urban Outfitters’ brand consistency and local appeal. The use of traditional and innovative materials, along with sustainable practices, ensured durable and environmentally friendly signs, exemplifying Artisan’s commitment to quality, innovation, and sustainability.